For Dutch fashion retailer Vanilia I designed the visual identity for their loyalty program.

We created a nostalgic feeling, with the graphic of a post stamp and black and white landscapes.

A loyalty membership is creating a social community. You are not alone, but part of a bigger group. You are in it together. And being together means creating memories. Therefore we pursued a nostalgic feeling of a post stamp graphic and black and white landscapes at the back.

We gave it a pinch with the orange logo.